SAFE FROM CLOWNS
If you have not seen the ‘Clown Proof' ad for Audi UK, you definitely should! It gave us a big smile. It is a marvellous example of turning a creative concept into a little work of art.
The concept is based on a contrast between unpredictable clowns in traffic versus Audi technology. In the ad, various dangerous situations caused by the clowns are clinically and aptly diffused by Audi features. The elements that make this ad so brilliant are the combination of the original story, colourful visual elements, emotional music and clever way of emphasising the product that’s being promoted. Getting the point across clearly: Audis are clown proof.
H/T to BBH! Keep ‘em coming!
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